1. Be Authentic
2. Be Likeable
3. Provide Top-notch quality
4. Demonstrate excellence
5. Be Buzzworthy
6. Talk to the Customers
7. Be Creative
8. Be found on Google and all of Social Media
9. Utilize Integrity
10. Over Deliver on what You Promise
11. Be reputable
12. Be Available
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Sulondia “Sue-Ham” Hammond
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